We Built a Publishing Company in Three Months—and Here's How!

Well, folks, Andrés Cruciani of Toho Publishing here, and it's the last day of 2018 as I write this. So it's a time of taking stock, reevaluating, and setting goals for the year to come.

The company is less than three months old, and here's what we've done so far:

Looking on what we've accomplished in such short time, it's actually quite amazing! It can be hard when you're in the midst of it, racing against this ever-looming clock (that we call life), and feeling like you're running as fast as you can and yet getting nowhere. AND YET, little by little, we make progress. And we just have to remind ourselves: we're playing the long game.

So, what do we focus on in the new year? What are our goals? Here's what we've come up with:

  • official book launch/party for THE FATHER

  • launch of Spanish version of THE FATHER

  • sell/giveaway 10,000 copies total

  • publish four more books (including finishing our book about writing)

  • develop social media strategy—and gain 10k followers on Instagram and Facebook (each)

  • edit >10 novels (about one a month)

  • develop marketing strategy (guest blogs, newspapers/sites, TV, radio, podcasts)

  • improve website SEO (be top of page for self publishing and/or hybrid publishing)

  • weekly writing workshops (held by Toho Publishing)

And then, the REAL goal: Develop the business to the point that we have a self-sustaining office and a team of highly skilled, motivated, and dedicated employees.

All, of course, are lofty goals. But based on the last two months, they seem achievable. And I know, that working with the team we are building, we will achieve them.

Here is to a successful, peaceful, and joyous 2019. Good luck and best wishes to all. May we all find our purpose.

Andrés Cruciani is the founder of Toho Publishing. He’s a writer, editor, and teacher, and we’re publishing his first novel! You can join him on Facebook, Twitter, Medium, YouTube, and